Learning comment
From this task I have learnt that the style of music video has drastically developed over the years. In some of the first few videos I analysed I discovered that the filming is solely performance based. This may be because music videos were not watched as much as they were heard. However, as I progressed through the music videos I found an increase in performance based shots cross cut with narrative based shots. This is a clear example in the development of technology as YouTube began to expand, the music videos began to gain more views and therefore developed to become more complex. In the 2017 video "Wildfire" the video was entirely narrative based. The narrative was a social experiment which was particularly interesting to watch which I think proves the cross over between the two media platforms (music and film). Music videos now not only exist for the audience to hear the music but also for them to "watch" the music. Therefore the videos have become more complex and interesting as the video may encourage a user to click on the video and become a fan of the artists music. However, there were also examples of concept based videos. An example of this is "Groove is in the heart". This technique may have been used to intrigue a specific target demographic and stand out from all the other music video of its time with its technological advancements.
