Analysis of past students work - 6

Learning comment 

From this I have learnt that the upbeat songs are the songs that score the highest marks. I think this is because this is when the editing skills are most evident. This is because the students that are most capable demonstrate a high level of editing techniques, specifically pace of cuts which are appropriately timed with the pace of the song. I also noticed that a narrative based video scores the highest marks. However, I did like the performance based video and in the future would like to consider cross cutting between performance and narrative. One of the things I did notice which wasn't up to the standard of the rest of the students video was the lip syncing; if I do add a performance element to my music video this is something I will have to look out for. In conclusion I have learnt what to try and accomplish and what to avoid doing when creating my own music video. 

Branding research - 5

Learning comment

Whilst completing this task I have learnt that brand identity is imperative in order for an artist to be successful. This is because in order for an artist to be successful they must attract the demographic which is fitting for their music. Therefore, all aspects of their music and their social media etc. must be admired or liked by their target demographic. In some cases their brand identity can redefine some of the music they produce. For example Miley Cyrus dramatically changed her brand image in 2013, after this change her music also made a dramatic change. In conclusion I have learnt that brand identity needs to be appropriate for the artist in order for the artist to be successful.