Experimentation - 13

How we did it 

To create this effect we videoed both phones dropping onto the floor separately. We then cut the videos in the place where the phones looked to be in the same position and cut them together. To reverse the footage we added the relapse effect on IMovie. 

What went well 

The phones almost seamlessly match together and it is not obvious where the footage has changed. The relapse effect was simple to achieve and works effectively. 

Improvements to make 

The phones were almost to similar and so it is not obvious that the phone has changed during the flip. In the clip of the HTC the shadow is in a different position to where it is during the flip of the iPhone. This may be because we took to long between each take so if we were to attempt this again we would either have to film the clips straight after each other or film in artificial light.

How we did it 

To create this effect we videoed myself getting up from the same position in both settings. We then cut the footage together when i opened my eyes and when i got up from the chair. Each time we cut the footage the location would change. 

What went well 

The angles of the shots and positioning of everything in the scene was almost identical in each cut. This meant that the match on action was almost perfect. 

Improvements to make 

There was a slight lighting change between the two cuts of the close up of the eyes. It may have been useful to adjust the lighting in iMovie or film in two locations with similar lighting. The zooming in the footage could have been steadier. We could have used the ken burns effect in iMovie instead which would have also allowed us to match the close ups of the eyes perfectly.

How we did it 

To create this effect we filmed the road with the car driving on it and filmed the road with the car not on it. We then used a cross dissolve effect to make the car appear as though it had disappeared.

What went well 

The car does appear as though it has disappeared and the footage shows no sign of editing errors. 

Improvements to make 

The effect was not that interesting. It may have been more complex but we could have made all the cars on the road disappear.

Learning comment 

From this task I have learnt that editing can be used creatively to create a more interesting video. The use of cuts can be used to create the impression that something unlikely has occurred in the video which if used effectively could add meaning to a music video and make it more interesting. One of the edits I liked the most was the zoom 1.1. This is because I think if used effectively in a music video (to the right genre of music and edited appropriately in time with the  pace of the song) it could create an interesting narrative and intrigue viewers to watch more. However, the disappear edit we created is also used a lot in music videos. When looking at music videos i found that the disappear edit was used mostly in slow songs to show a loss experienced by the protagonist featured in the footage. Therefore I have learnt that editing can be used to hint towards the genre of music and intrigue the viewer to watch a more interesting unconventional video. 

Analysis of digipak adverts - 4

Things to include in a digipak advert: 

Artist name 

Album name 

Main image 

Tour dates 

Brand identity

Album release date 

Ratings and reviews 

Where to purchase the digital 

Websites 

Slogan which will entice users to purchase album - "features no 1 single.." 

Learning comment 

From this task I have learnt that the design of a digital advert is imperative to the success of the album. This is because in order for the digital to be a success it must be advertised in a way which will appeal to the target demographic of the artist and their music. For example, one of the key things I felt was important on these adverts was the use of colour. I felt that the colour used gives viewers a clear idea of which genre the music belongs to and therefore ultimately decides whether the user will purchase the digipak. However, I felt that camera angles used were also a strong persuader for a viewer to buy the album. An example of this is the low angle shot used on Lana Del Rey which portrayed her as a strong female artist. I think that even if a person did not like her genre of music, they may purchase the album out of respect for her or out of curiosity of what she has to say. In addition, the font used is also vital to the success of the digipak. I learnt that the artists name is always larger than the album name in order to encourage fans of previous albums to purchase this new one. These are all things I will have to think about in relation to each other when I come to design my own digipak advert. 

Analysis of Digipaks- 3

Comparing conventions of digipaks from different genres.

After finding the CD cases of Portugal The Man ( PTM) and David Bowie (DB) in my house I decided to identify the codes and conventions of each CD case to see if the difference between rock (DB) and alternative (PTM) affected the disipak conventions. 

PTM:

DB:

Codes and conventions to include: 

Tracklist
Album art work
Record label
Barcode
Extra information
Album and artist name

Learning comment 

From this I have learnt what to include in a digipak and the format of a digipak. I have also learnt the history of the digipak to gain a greater understanding of why I will design my final piece in this format. Moving forward I will now know the necessary codes and conventions to include on my digipak and the appropriate size for the album. I have also learnt that specific genres of music vary their approach to designing a digital drastically. For example, for the pop digital (Jess glenn's album) pastel pink colours were used. This was a harsh comparison to the indie album cover (The 1975) which had a high contrast in colour between the white and the black. Colour scheme was definitely the must defining factors when distinguishing between genres of music and therefore is something I will have to carefully think about when designing my own digipak. I also learnt through analysing the codes and conventions of my own CD cases that although different genres have the same codes and conventions they are not necessarily always in the same place. For example the bands name on the alternative/ indie album cover was only on the binding compared to the rock genre albs which was on the front. Depending on the genre of song i pick to produce, this is something I will have to be careful of when designing my own digipak.