In order to gain a greater understanding on how to improve our pitch, I sent it to my friend for feedback. This is because she is part of our target demographic and one of the largest age brackets to watch music videos. In order to improve, it was important that I sent this to people who often watch music videos so that they could tell us whether then were able to visualize the concept or not. I refrained from analysing the pitch myself preferring to see an outsiders perspective.
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