Learning comment
From this I have learnt more about the background of the band. This will enable me to create a video which will be appropriate for them. For example, because they have released 8 studio albums I know they will have created more than one music video. This means i can refer to these videos and take inspiration from them in order to produce an appropriate video which is consistent with the bands brand identity in terms of their music videos. The background research may also help me design a digipak. For example, I learnt that they signed with Atlantic records which means my digipak will have to include the record company logo.
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