Analysis of original video

Quick analysis of this original video (likes and dislikes):

Camera: 

Throughout the video a range of camera movements are used. Zooms are used repeatedly on the artist to illustrate his importance as the singer and song writer and also his role as the main protagonist. Most of the video also seems to be filmed off tripod creating a psychedelic feel to the video which is illustrative of the music he plays. We felt as though this use of camera was effective as it did enable the concept based half of the video to appear more interesting.

Editing: 

Jump cuts are used on the protagonist to show his disorientated state. This reinforces the artists brand identity which we felt was important to demonstrate in the video because it allows the audience to interpret the artist in a way which is appealing to them. One of the elements of editing which was not achieved to the same level was the pace of cuts. In places the cuts felt too rhythmic which is not a convention of the genre or illustrative of the artists music. Pace of cuts is something we will have to pay close attention to when editing our own video.

Lighting: 

One of the things we liked most about the lighting was the use of a light projector in the performance based half of the video. The projector helped make what could have been a less interesting half of the video up to the same quality as the concept based half.

Mise en scene:

The unusual costumes used in the video helps to make the video relatable. A lot of the dancers/ actors in the video are seen wearing work clothes which allows an audience to identify the characters and find comedic value in their dancing. The use of props also helped make the video interesting, for example the barbie doll dressed in an army uniform. It could be argued that this subtly adds a deeper meaning to the video through rebelling against gender stereotypes. However, we think that its main purpose was to create an enigma code to keep viewers watching until the end. This technique seemed to work well as the video has gained over 50 million views; a lot for an artist which was not known a year ago. Therefore, this uniqueness is something we would like to include in our own video.

Concept/ performance based: 

The use of both forms of video with cross cutting between the two created a great narrator - character feel to the video. However, based on the lyrics we think that the video could have explored the lyrics deeper and created a more meaningful narrative rather than a comedic concept. However, saying that the lighthearted concept behind the video allowed the video to express the songs entire meaning; to relax.

Based on this, here are some of the things the original video has inspired us to include in our video:

An interesting concept for the narrative

Projected images for performance based half

Unusual/unique costumes

Filming off tripod in certain shots

Learning comment 

From this brief analysis of the original video I have learnt what works well and what doesn't work so well. This means that when it comes to planning my own video I will know which aspects of the original video to adapt and include in my own. This will help me add a professional feel to my video by maintaining the bands brand identity but also allow me to include some of my own concepts in the video. One of the things I would definitely like to include in my own video is the use of lighting as it was creative and worked well with the bands genre. However, this will be something I will have to look into more as I think it may be difficult to achieve.